My fight | My choice

CHALLENGE

Minneapolis Radiation Oncology, the Twin Cities largest provider of radiation treatments for cancer, had limited brand awareness due to inconsistent name use and lack of brand presence causing patients and staff to identify with the hospital or health center.

INSIGHTS

For cancer patients in the fight of their lives, confidence in their choice has healing power.

SOLUTION

By proudly telling their story, MRO has claimed their leadership position with a consistent brand look from their front desks to the health care communities they serve.

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Partnering with the Reynolds Group has brought creativity and a collaborative work style that has engaged our staff and deliver on MRO’s promise to patients.

Wanda Bingea, Director of Clinical Operations, Minneapolis Radiation Oncology