CHALLENGE
Design a more unified, more student-focused organizational structure to take the UMR story to market.
INSIGHTS
University of Minnesota Rochester is a unique startup in the city of health care.
SOLUTION
Analyze and rebuild the narrative to focus on the unique way UM/R brings its mission to life, creating opportunities for students well beyond graduation.
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The Reynolds Group quickly grasped the strategic improvement we needed in order to grow.
Chancellor Stephen Lehmkuhle, University of Minnesota Rochester